Analysis of the Southeast Asian Cross-border E-commerce Market in 2025 and Response Strategies: Focusing on Indonesia, Vietnam, and Thailand

Overview of the Cross-border E-commerce Market in Southeast Asia Southeast Asia is one of the regions with the fastest growth in e-commerce globally. It is expected that the market size will exceed 230 billion US dollars by 2025. With the increase in Internet penetration, the formation of digital payment habits and the rise of young consumer groups, Indonesia, Vietnam and Thailand have become the three most promising markets.

22-05-2025